And we'll end the week with some work. I'm not a BMW fan particularly, but this is bloody good.
Friday 17 April 2009
Because Size Matters
And we'll end the week with some work. I'm not a BMW fan particularly, but this is bloody good.
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4 comments:
excellent. reminds me of the famous chiat/day yamaha poster from a million and three years ago.
they found out a competitor was going to run posters saying 'follow the leader'. yamaha bought all the adjacent sites they could and ran the message 'follow no one'.
ahh ninjas.
@Dion Hughes - As blogged about by Dave Trott, on how media is integral to creative:
http://tr.im/j3Mh
it all goes back to that famous line "the medium is the message," great example in this case!
A really great use of media.
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