Who Is AdLand Suit?

So. The time has come. I'm taking off the mask. Or, I suppose, growing a head.

After not really that many months, I'm going to be shedding my anonymity. It's a decision I've taken for a number of reasons, not least of which being my growing frustration with my inability to actually meet up with any of the people I've got to know through this little endeavour. (I'm also sick of signing emails 'ALS', and am convinced I'm going to get it wrong at some point, but that's another story.)

Now, I'm fairly conscious that any kind of big reveal is ultimately going to prove a little underwhelming - it's an eternal truth that having a mystery is always at least fifteen times more enjoyable than solving one. But I had an idea.

I'd like to try and do something nice, and (brace yourself) worthwhile with this thing. As such, I've set up a Just Giving page (which you can find here), and am accepting donations for Marie Curie Cancer Care, a genuinely brilliant charity. When the donations reach £1,000 (or rather, IF the donations reach £1,000...) I'll come clean. AdLand Suit will have a head.

I know. Weird.

As well as that, I'll also be taking the highest individual donator out for Lunch, at a restaurant that I suppose should probably be The Ivy (though be warned - I will try and persuade you to go for St John).

Obviously enough, I need your help. Lots of little donations is the best way forward, and that's only going to help if enough people know that it's going on. So tell people. Tell everyone. Tweet about it. Blog about it. Tell your mum about it. And then, hopefully, we'll be able to do something really quite lovely.

And, most importantly, I'll FINALLY be able to buy you all a beer. Which will be awesome.