Last night, D&AD handed out four black pencils, two of which went to Droga5 (one for their "Million" initiative, one for their Sarah Silverman-fronted "Great Schlep") - two fantastic pieces of work. A third went to ART+COM for their BMW Kinetic Sculpture - a beautiful piece of design in motion, that says great things about the brand (it's hard to talk about why without using the word 'semiotically' - I'll leave that to the planners). And finally, to Matt Dent, the guy who came up with the idea of using the reverse of the new British coints to create a shield collage. I'm not the sort of person who has a downer on the whole world of design, but this example seemed a bit 'meh' to me at the time, and really still does...
3 comments:
I'm already feeling more and more underwhelmed by the kinetic sculpture piece. Yes, it's pretty, but so are lots of Account Managers, and they don't get pencils. (Although they do often get promoted.)
Im glad the Great Schlep got one, not too sure on the others.
I looooooove the new coinage.
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